Why brand loyalty will get you nowhere

If there’s one thing that frustrates me more and more the older I get, it’s money wasting. I’m talking about frittering away funds on things that can be avoided: parking tickets, speeding fines, credit card late fees. The other thing that really erks me, partly because, like many people, I’ve become something of an eco warrior in recent years, is energy waste. My kids are terrible offenders. I’ll walk into a well-lit room at home with the TV blaring, only to find there’s no one in there. It’s a complete waste of electricity – and money that would be better spent elsewhere. I’m the first person to shop around at the supermarket to make sure i’m getting the best price. If Yorkshire tea is on sale one week, I’ll buy Yorkshire tea. If its Twinings the next week, I’ll happily switch to Twinings. A friend of mine bought Vanish stain remover for years to keep his shirts white, only to discover the supermarket home brand actually works a helluva lot better – and costs a fraction of the price. Whereas brand loyalty used to be huge, these days I think it’s fair to say we’re not as faithful as we used to be. We’ll happily swap Sultana Bran for Bran and Sultanas from Aldi if it’ll save us a couple of bucks; Mars bars for Titan bars. I loved it when the UK supermarkets brought out basket matching. They’d price match your goods with those from all the competitor supermarkets – your shampoo, cereal, soft drink etc. – and if your basket was found to be cheaper at the competitor, they’d knock the difference off your bill. Families can’t afford to be brand loyal these days. The cost of living is high – electricity prices rose by a steep 72 per cent between 2003 and 2013, and have increased a further 50 per cent in the past five years. Gas prices have also steadily increased, leading many households to turn to solar and battery power in a bid to cut costs (and save the planet!). The thing about loyalty is, it’s not always rewarded. As the chief executive of UNO Home Loans – an Active Home Loan Manager that brokers and helps you manage your home loan for the entire time you have a loan – we regularly come across people who are still on the same home loan they took out 10 or 20 years ago. Our research found one of the biggest drivers of household financial waste – up there with electricity and food waste – is home loan interest, which we found Australians are wasting an estimated $4.2 billion on each year. Home loans are a great example of where brand loyalty is not always a good thing. For people who have been on the same loan for 5, 10 or 20 years, it’s likely a lot has happened in that time. The value of their property has probably increased, interest rates have definitely fluctuated, and there’s now a whole lot more lenders out there offering competitive rates on home loans. Now I know plenty of people who keep regular checks on their electricity bill and who have no hesitation in switching providers. I have friends – probably more than those who are likely to admit it – who have been hit with a hefty speeding or parking fine. And did they change their behaviour? You bet. Yet when it comes to what is most likely their largest outpouring of waste – interest on their home loan – they set and forget, because this is what people have been doing for years and years. Our research found 53 per cent of borrowers don’t know what their current interest rate is (so they don’t know if it’s any good or not) and 59 per cent of borrowers have never asked their lender or broker for a better rate since getting their loan. At UNO, we’ve pioneered a way to save you money on your home loan. As an Active Home Loan Manager, we can find and broker the right home loan for your situation; monitor your existing loan and let you know whether it’s still the best rate available to you (even if you didn’t get it through us); help you renegotiate with your current bank or lender; and help you make the switch to a new bank or lender, if your current one won’t come to the party. We recently helped a couple drop their interest rate from 3.75 to 3.33, cut their loan term from 20 years to 14 and save $117,600 over the life of the loan – by switching lenders and consolidating their debt. UNO was able to find them a better deal and will continue to monitor their loan and let them know the next time a better deal becomes available. That couple can now spend their savings on something they really value. I’m all for spending money on items you know you’re going to appreciate – or experiences that create memories, like family holidays or a nice bottle of wine to celebrate a special occasion. For years I’ve coveted a swish pair of brogues, for example, and the other day I finally purchased them. Instead of having to replace my shoes every year, I now have a beautiful and sturdy pair of dress shoes that will last a lifetime. It’s interesting how we place value on some things and not others. What do you waste money on and what do you value? I’d love to hear your thoughts. And in the meantime, check out UNO’s loanScoreTM tool – it’s like a health ceck for your home loan and only takes two minutes. It won’t stop you speeding or parking in a no parking zone, and it won’t stop your kids leaving the lights on, but it could save you a great deal of money. Check your loanScoreBook a call in with UNO

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Orange square icon with a black network-like symbol and the words 'Good' in green twice and 'Bad' in red in the bottom right corner on a white background.ANZ logo next to the words 'Possibly' in orange and 'Good' twice in green on a white background.White rectangular shape with rounded, scalloped corners on a transparent background.Logo with blue and purple geometric shield shape on left and three green words 'Good' arranged in a triangular layout on right.A dark blue letter Q with a red and turquoise diagonal arrow inside it, followed by the word 'Possibly' in orange, and the word 'Good' twice in green font on the right side.White rectangular shape with rounded, scalloped corners on a transparent background.Macquarie Bank logo on the left with the word 'Possibly' in orange and 'Good' written twice in green on the right.Suncorp Bank logo with the word Good repeated three times in green text on a white background.Yellow diamond shape with a black folded corner followed by the word 'Good' repeated three times in green text on a white background.

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Kassia Daley-smith
May 19, 2026
5 stars for our service reviews from clients
We had a generally good experience working with Paul Davey during the process of buying our home. Communication was okay throughout, and he was helpful in guiding us through the different steps along the way. Overall, everything was handled fairly smoothly and we appreciated the support provided.
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Avneel Deo
May 15, 2026
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Huge thanks to Scott Wilkinson for helping me secure my home loan and getting the deal settled smoothly meeting settlement. He went above and beyond throughout the whole process, he gave the real estate agents strong confidence in the deal, which definitely helped get the purchase across the line. Couldn’t recommend him enough — professional, reliable, and genuinely cares about getting the best outcome for his clients. Absolute legend. Thank you once again Scott
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moon
May 13, 2026
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Everything went smoothly thanks to Jake de Ruyter, he was on top of everything before we even had to ask and we didn't have to worry about a thing. THANK YOU JAKE!
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Jack Chai
May 10, 2026
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We had a fantastic experience working with Mike Parsons. We came to him with a relatively complicated financial situation that required more than just a standard application, and Mike was incredible at navigating the complexities. He didn't just give us one path forward; he provided several well-thought-out solutions tailored to our needs. Throughout the entire process, Mike’s communication was seamless. He followed up regularly and ensured we were kept posted at every milestone, which took a lot of the stress out of the experience. Thanks to his expertise and persistence, we successfully secured our loan. If you’re looking for a broker who is proactive, knowledgeable, and genuinely committed to getting a result, we highly recommend Mike!
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Andrew Ockrim
May 8, 2026
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Great experience with Uno. JAKE DE RUYTER was outstanding and delivered on the loan package proposed, where other brokers failed. Consultative, professional and responsive; got everything sorted when any problems arose, as they always do in finance. Just let him do his thing and it all gets done. Highly recommended.
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Sean Elliman
May 7, 2026
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Couldn’t recommend Paul Davey enough. As first home buyers, he made the whole process so much easier and less stressful. Always quick to reply, happy to answer any questions, and genuinely went above and beyond to help us secure our first home. Thanks again Paul, we really appreciate all your hard work!
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Symone Macleod
April 28, 2026
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Paul and his team were amazing. We were new to Australia from NZ and he was so helpful and we got into our own house with ease. Thanks Paul - would highly recommend
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Luke Sandy
April 22, 2026
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Couldn’t recommend Mike Parsons highly enough. He’s a great communicator who guided us through every stage of the application and made the whole process feel easy.
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Sarah M
April 21, 2026
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I cannot recommend Jessica Southerwood enough. She made the experience of purchasing my first home not only smooth and stress free, but genuinely exciting and special. From start to finish, her professionalism, reassurance, and attention to detail made what could have been an overwhelming process feel so enjoyable. She has been an incredible support every step of the way, always available to answer questions, explain the process clearly, and provide guidance with such warmth and care. Her positivity and encouragement truly made a difference, and she was a genuine ray of sunshine throughout the entire journey.
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Mitch Crosher
April 20, 2026
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Mike at UNO did an outstanding job sorting out my home loan. He went above and beyond for me and would recommend for an easy experience! This is the second time I have used UNO and wouldn’t go anywhere else!
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Robbie Smith
April 20, 2026
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We were involved with Jess and UNO homes loans on a recent property sale. Jess communicated well and was excellent to work with. If you are looking for a broker I would highly recommend her. She is super proactive
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Samand Sabohian
April 13, 2026
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Nick was an absolute pleasure to work with from start to finish. From our very first interaction, he demonstrated a high level of professionalism, responsiveness, and genuine care. He took the time to clearly explain each step of the process, ensuring I always felt informed and comfortable with every decision being made What really stood out was his depth of knowledge and attention to detail. No question was ever too small, and he was always available to provide guidance and reassurance whenever needed. His ability to navigate any challenges that arose with ease and confidence made the entire experience feel seamless and stress-free Nick truly goes above and beyond for his clients, and it shows in the quality of his work and the level of service he provides. I felt fully supported throughout the entire journey and couldn’t have asked for a better experience. I would highly recommend his services to anyone looking for someone reliable, knowledgeable, and genuinely invested in achieving the best outcome for their clients
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