What is an off-market property? The pros and cons of off-market real estate

Thinking about buying or selling a property off-market? Off-market properties are properties for sale that aren’t advertised to the public.

What is an off-market property? The pros and cons of off-market real estate

Thinking about buying or selling a property off-market? off-market properties are properties for sale that aren’t advertised to the public.

They offer benefits - like privacy for vendors, and potential savings buyers - alongside some drawbacks. Here’s everything you need to know about off-market real estate.

What is an off-market property?

An off-market property is a property that has not yet been marketed to the public. It is effectively a pre-sale reliant on real estate agents and word of mouth instead of major real estate platforms.

Off-market properties can be harder to find for buyers, who will need to work with multiple buyer agents.

The low-profile nature of the sale may appeal to high-profile people. Off-market sales are also referred to as silent sales or hidden listings.

Thinking about buying an off-market property? Speak to a UNO broker today.

Pros and cons of an off-market property

Whether it’s better to buy off-market remains debatable, according to Soho.

Nosy neighbours? Off-market listings can offer privacy. This makes them appealing to high-profile people or landlords with tenants.

Avoiding the masses can also be an effective way to filter out uninvolved buyers who could potentially waste one’s time.

Off-market real estate sales generally move faster, potentially saving on marketing costs as there isn’t a lengthy marketing campaign attached to the sale.

There are some drawbacks, though. Because the property isn’t on the open market, it may not attract the highest price possible.

Off-market properties sell for 2.6% less than listed properties, according to a PropTrack Report. This equates to $18,200 on a house valued at $700,000. Whether this is a loss or gain depends on if you’re talking to the buyer or vendor.

Homebuyers seeking to make a strictly off-market purchase will also need patience as stock can be harder to find.

Is searching for houses off-market exclusively a good idea?

Only looking at off-market houses for sale may be appealing to buyers in competitive markets due to the potential savings a vendor might offer in exchange for a quick sale.

Markets are slowing, though. The cash rate sits at a 10-year high of 3.1%. Meanwhile, auction clearance rates in the September quarter are down to 54.4% - a 15% decrease from the year prior - according to CoreLogic.

The sense of urgency associated with off-market real estate may not be worth the risk, particularly for first-time buyers.

Real estate is potentially the biggest purchase you will make in your life. It should not be taken lightly nor rushed.

Read more: A guide to buying your first home.

A step-by-step guide to buying an off-market property

  • Calculate how much you can borrow with UNO’s borrowing power calculator
  • Submit paperwork to gain pre-approval for a mortgage
  • Contact local buyer’s agents in the area you want to buy
  • Wait for the ideal off-market property to come along
  • Make an offer and settle
Sources
soho.com.au/articles/whats-an-off-market-propertywww.canstar.com.au/home-loans/off-market-property/www.afr.com/wealth/personal-finance/secret-property-deals-surge-as-residential-market-slows-20220303-p5a1d0www.corelogic.com.au/our-data/auction-resultsrea3.irmau.com/site/PDF/5fa9fa3c-0e63-4099-a3cf-32d867d9f1a3/PropTrackOffMarketSalesPerformanceReport2021unsplash.com/@rwlinder


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Orange square icon with a black network-like symbol and the words 'Good' in green twice and 'Bad' in red in the bottom right corner on a white background.ANZ logo next to the words 'Possibly' in orange and 'Good' twice in green on a white background.White rectangular shape with rounded, scalloped corners on a transparent background.Logo with blue and purple geometric shield shape on left and three green words 'Good' arranged in a triangular layout on right.A dark blue letter Q with a red and turquoise diagonal arrow inside it, followed by the word 'Possibly' in orange, and the word 'Good' twice in green font on the right side.White rectangular shape with rounded, scalloped corners on a transparent background.Macquarie Bank logo on the left with the word 'Possibly' in orange and 'Good' written twice in green on the right.Suncorp Bank logo with the word Good repeated three times in green text on a white background.Yellow diamond shape with a black folded corner followed by the word 'Good' repeated three times in green text on a white background.

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